Think about it. Real estate is really a "contact" sport. What do I mean by that? I mean that the more people you have contact with in the course of a day, the more people you will be able to help with their real estate transactions.
Let's talk frankly for a minute. You got into real estate because of the ability to make a lot of money and the flexibility and freedom of schedule that the real estate profession offers. Would it surprise you to know that most Realtors® don't make a lot of money? Why is that? One reason is that they take the flexibility and freedom of schedule to an extreme and spend their time away from the very people that they could be helping. How do they do that?
So what's the solution? Get out there where people are that may need help with a real estate transaction. Make "contacts"! That's why I say that real estate is a "contact" sport. When you get out where people are, you will naturally run into people who can use your help. Your business will grow, you will make a lot of money and most important, you will be helping a lot of people. At Realty World Indy, we teach agents relational skills to help them network and make contact with people who need help with real estate transactions. By being out and about, Realty World Indy agents spend time with people who may buy from them or give them referrals. You can still have a lot of flexibility and freedom in your schedule by going out to meet people. But by making those all important "contacts" you will also make a lot more money!
The next time you're tempted to hang out in your home office, or your broker's office - don't do it! Instead, get out there a make some "contacts"! And don't forget to followup with everyone of those contacts with a personal note and regular contact - which is a whole other subject!
Why the best real estate agent may be the one you’ve never heard of.
Let’s face it, most real estate agents approach real estate as a transactional business. They work to close the sale and get the commission and then on to the next deal. They spend their money on advertising and making a name for themselves. You’re likely to see them on bill boards, in Facebook ads, in the newspaper advertising and maybe even on grocery carts. Their focus is on getting more leads for more volume in transactions and more money in their bank account. You’ll see their picture all over the internet - on Zillow, Trulia and other real estate sites. They’re busy buying leads, closing those leads and building their business sales volume. These are the agents that most brokerages want to hire.
But, are they the best agents? Is their focus on closing transactions or helping their clients by providing them with valuable counseling and consultation? Are they thinking more about the next transaction or helping their client in the transaction that they are in? Do they spend their time and money on advertising and lead generation or on education about how to do a better job of helping their clients?
I can tell you as a real estate insider, that not all well known agents are good agents. In fact, some of the most contentious and difficult transactions I’ve been involved with have been with the so called “well known, high volume producers”.
So what makes a good agent? A good agent is first and foremost a counselor for their client, with their best interest in mind. They are likely to be honest in pointing out flaws with a property and giving you the pros and cons of any given real estate situation. They rely on doing an excellent job for their clients and getting business through word of mouth and referrals. They are available when their clients need them, and are always ready to answer questions. They study the contract forms that they use and how to negotiate to aid their client. They look for the “win, win” in situations instead of trying to take advantage of the other buyer or seller.
Even though it may not be verbalized as such, good agents live according to the Rotary 4-Way test: Of the things that they think, say and do they ask themselves - 1) Is it the truth?, 2) Is it fair to all concerned? 3) Will it build goodwill and better friendships?, 4) Will it be beneficial to all concerned? They are more concerned about the other parties in the transaction than their own personal gain. Good agents will help you think through things and make suggestions rather than trying to guide you to a decision that may not be the best for you.
So, how do you find a good agent? You probably already know one. They may be a friend or acquaintance who gives this kind of service. You can find them by asking others about their real estate transactions. You probably won’t find them spending a lot of money on advertising. They will be more concerned about relationships rather than transactions and personal income. They will always be ready to answer your questions about real estate and not pushing to close the sale or listing.
If you are a real estate agent, what is most important to you? Where do you spend your money? Building relationships or advertising and buying leads? Do you value the commission you will be earning above the best interests of your client? Do you study how to help your client have a better experience, or how to sell more real estate?
At Realty World Indy, we teach our team how to help their clients have a "World Class" real estate experience. Our agents build a referral based business based upon their satisfied clients.
Now That You Have Your Real Estate License, Now What?
Once you have passed your test to obtain your real estate license, you now have a world of options open to you! Here are some things to consider:
Stay tuned for part 3!
Feel free to contact us: 317-324-8331 or visit our website: CLICK HERE
We’d love to help you start your career in real estate.
STARTING YOUR REAL ESTATE CAREER
To become a REALTOR in Indiana the process is actually quite simple. You may start by contacting the Real Estate Certification Program or another pre-licensing training company.
Follow these steps to become licensed:
The Real Estate Certification Program (RECP) is the starting point and they have helpful staff ready to help you understand the time & cost involved. Below is the contact info:
Real Estate Certification Program
You can pass all of the above in only a few months if you hustle and pass everything quickly. Have you wondered how much you can make? I guess that’s why a lot of people look into real estate because of the opportunity.
Below is a chart showing number of deals on the left & average GCI (Gross Commission Income). Pick the number of deals and average commission to see what you could make in a year. The average commission depends on the type of property (luxury Vs. condos, Residential Vs Commercial, City Vs Rural, etc).
The number of deals depends on luck, drive, your network & business approach.
I can better explain the potential of real estate and how the business works if we sit for a quick chat. This will lead me into pointing you in the right direction. Also we may be able to arrange tuition reimbursement for the right candidate.
I’d really like to talk. Just give me a call at:
Jim Jordan Broker/Owner - (317) 509-3688 (call or text)
Stay tuned for Part 2 - Now that you have your license, then what?